Strong communication for HR: Tips on internal communication, corporate culture, employer branding and leadership communication for greater impact.
Yesterday, I had the opportunity to deliver another guest lecture on employer branding and social media at the Advertising Academy. It was an exciting and inspiring discussion with the students. One thing is clear: a lot has happened in the last 12 months. 💡 Employer branding is about putting your corporate philosophy into practice and…
Read moreThe importance of making a good final impression when saying goodbye to an employee is often underestimated. The farewell should be well prepared – because it affects not only the person leaving, but also the remaining employees. They will both observing closely how people interact with each other, and this will shape their image of…
Read moreWhether you are changing jobs or embarking a new career, the first day at a new company is always an exciting time for everyone involved. It’s quite normal to feel nervous and not sleep as well as usual. Then there’s the question of all questions: have I really made the right decision? This applies to…
Read moreI remember a moment that seems almost trivial to me today – a small professional success that I overlooked entirely at the time. There was no pause, no pride and no „well done“. I was already moving on to the next task. It was only much later, after taking time off due to burnout and…
Read moreJust a few years ago, labour and skills shortages, an unemployment rate lower than it has been for a long time, and employees making tough demands would have been unthinkable. Due to demographic changes, there will be 10% fewer workers available in the coming years than in the past. It is fair to say that…
Read more(c) picture by Svensk Filmindustrie (SF) What can we learn from Pippi Longstockingfor the next initial meeting I was inspired to write this article during a business trip When I spent a day with people I had never met before, with whom I wanted to build a professional relationship. There were some exciting and unexpected…
Read more„We are like a family“ – is a phrase I often hear in companies, or see as part of their employer branding strategy. But let’s be honest – why is that? Family matters are not always easy. Just think of the well-known Christmas drama. So why do so many people still strive for a family…
Read moreThe concept of „lateral leadership“ and how to fulfil this role is a topic that concerns many people, inlcuding product owners and project managers. In agile working structures and self-organised teams in particular, there is a lack of „real consequences“ that would need to be imposed when conflicts arise or teams underperform. Example: Nele is…
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