# 2021 – the year of entrepreneurial action

- URL: https://hr-passionista.com/en/2021-the-year-of-entrepreneurial-action-and-innovation/
- Published: 2026-01-20
- Updated: 2026-01-29
- Author: Marion Eppinger (HR-Passionista)
- Categories: hr strategy & business partnering, strategic HR

> Why 2021 was pivotal for entrepreneurs and leaders—decisions, innovation, and change. Insights and practical tips for HR and leadership.

### Recommended reading in the Kurier: „Xourage is in greater demand than ever in politics and business in 2021,“ says Harry Gatterer, a trend researcher.

[https://kurier.at/wirtschaft/trendforscher-gatterer-systeme-wie-china-sind-nur-in-der-krise-stark/401143791](https://kurier.at/wirtschaft/trendforscher-gatterer-systeme-wie-china-sind-nur-in-der-krise-stark/401143791)

It’s an article that got me **thinking and reflecting**. Why? The questions I suddenly asked myself were: *„Am I active enough and questioning enough to be successful in 2021?“*

Here is my **summary**, which may also provide some **food for thought for the new year**:

-   The article is a **call to action.** The coming year will be the **„year of entrepreneurial action“.**
-   **Entrepreneurial action** is not about preserving past successes, by becoming more efficient or rationalising even further. It is about **correctly interpreting** the **signs of the times** and **deriving opportunities** from them.
-   2021, the year of opportunities and possibilities. This requires **courage in politics** **and business.** Those who focus on mantaining the status quo are almost certain to make the wrong decisions.
-   **Rationalisation will be replaced** by **creativity and technological understanding.** New networks and needs will emerge, and environmental issues will become a central issue for society.
-   It is time for **ecology and economy to end their battle against each other** and start working together.
-   **China** has emerged as a **winner from the crisis**, but will its authoritarian system  be able to withstand the challenges of the future? This is a question that cannot yet be answered with any certainty. In any case, the **USA** is currently experiencing a **change of leadership** and it remains to be seen what **dynamics** **will develop** **as a result**.
-   Develop **Austria as a health centre** and **promote technological progress**, and act less petty towards each other politically, because **more networking** is **needed** there too.
-   A problem child of the crisis – COVID-19 has shown that **both teachers and learners** struggle to learn independently. If we want to score points with intellectual assets in the future, this should become a **compulsory subject** **for everyone.**



![](https://hr-passionista.com/media/2025/11/DSC01841-Edit.jpg)

### My conclusion

This is a very interesting article that gives food for thought and confirms once again that my current work motto seems spot on: **„It takes courage to act in order for progress to happen.“**

And that makes me feel positive and confident about 2021. An exciting and thrilling year lies ahead of us.